A local citation is any online mention of a business’s name, address, and phone number (NAP data.) This can be a partial or complete mention. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help people to discover local businesses and can also impact local search engine rankings. Specifically, having high-quality basic citations can help you rank accurately on Google’s local search interfaces. Local businesses can actively manage many citations to ensure data accuracy and maintain consistent business information.
Local citations offer numerous benefits for local businesses, including: