AMP’s goal is to provide a sensational user experience across many platforms through the optimization of mobile pages to guarantee a fast loading website.
Google’s Accelerated Mobile Pages offer a number of favorable features that could significantly boost your mobile web rankings and engagement rates.
What Is AMP?
Accelerated Mobile Pages (AMP) developed by Google with only one major target in mind that that mobile users are growing day by day and also Google officially integrated AMP listings into its mobile search results.
Why Is AMP Important?