I will research up to 3 keyword ideas, your website + 4 competitors. This is a time consuming process that requires analyzing a lot of data. Though anyone can use google planner, there are other methods as well in finding the best terms to go after for SEO purposes or Pay Per Click Purposes.
I take your main site plus up to 3 keyword ideas that you have and I can figure out up to 4 competitors and find the best set of keywords possible. The final outcome is put into an excel spread sheet and I grab data from Google Planner to include: