Keyword research is a fundamental aspect of search engine optimization (SEO) and digital marketing strategies. It involves identifying and analyzing the specific words and phrases that people use when searching for information, products, or services on search engines like Google, Bing, or Yahoo. The goal of keyword research is to understand user intent, predict search trends, and optimize content to increase visibility and attract targeted traffic to a website.
Here’s a detailed breakdown of the process and significance of keyword research: