SEO keyword research is the process of identifying and analyzing the words and phrases that users enter into search engines, with the goal of understanding what content to create and optimize for better visibility. It helps to determine which terms are most relevant to a website or business, ensuring the site ranks higher on search engine results pages (SERPs). This involves using various tools to explore search volume, competition level, and user intent behind specific keywords. By incorporating high-ranking keywords into website content, blogs, and other digital assets, businesses can increase organic traffic and drive targeted leads, ultimately boosting their online presence.