When it comes to SEO, the most important part is to pick the right keywords.
This is what actually determines how much effort and money you need to invest in your business to get success.
Doing the advanced SEO keyword research and finding the long tail keywords is the key to success!
I mostly use my Brain and search results to finalize the kws but I also use some tools like KW Everywhere, Ahref, Semrush just to be 100% sure.
I will provide you: