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Why Use Medium?
Medium is a huge powerful site with a very high domain authority and trust. It is a great tier one branded account to bring freshness of links and traffic to your website. When content does well on medium, it is good for SEO. Medium post the content they discover on Medium to their social media accounts, blogs, YouTube channels, etc. If the post is a text post on Medium, it can also rank high in search engines. This then leads to more referral traffic.