More and more searchers (especially on mobile devices) are looking for local businesses. Local SEO can help your business stand out in the SERPs. Learn how to use local ranking factors like name, address and phone number (NAP) and customer reviews to rise to the top of organic results and even get featured in the carousel.
These custom Google Maps provide a Dofollow Link From the Map. I have personally had great success using these to rank in the Google snack pack/Google Maps section.
All you need to know is that once you’ve set it up, you should include the following: